The Playa Fest | Latin Beach Festival is Milwaukee's 1st Latin Beach Festival in history. The event is situated on the historic Bradford Beach located along Lincoln Memorial Drive. One of the top urban beaches in the nation, Bradford Beach is the hottest place to be on a summer day. It's clean, full of activity, great views, and plenty of space to spread out, sunbathe, and swim. The Festival site includes the entire beach, including the pavilion which is operated by "The Dock", which will feature numerous vendors on the top patio space. The event will feature arts and crafts booths, face painting, Latin dance lessons, Latin food trucks, live entertainment, and all the beach activities you love!